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Duane Reade Data to be Included in IRI Reviews

New information from metropolitan area drugstores

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By: TOM BRANNA

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The industry’s syndicated retail tracking service Information Resources, Inc. (IRI) InfoScan Reviews will soon includes data from Duane Reade, the largest and most recognized drugstore chain in the metropolitan New York area. The data covers Duane Reade’s stores in New York and New Jersey and will be available starting June 26, providing the broader consumer packaged goods (CPG) and retailer community access to relevant market information from New York City’s leading drug store chain. IRI cus...

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